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Hi, I'm Tom, a UX Designer

I design innovative human centered apps and websites, resulting in better user retention, higher conversion rates, and delightful user experiences.

PROJECTS

Some of the work I'm most proud of.

New York Office

Moti

Designed warmer visuals and wrote conversational language in Sketch. Created a clean prototype using InVision, provided a new human centered feel for the website.

My Role

UX Designer, one of four on the team.

Main Goal

Warmer visuals and human centered feel.

CityPups

Listened to recorded user interviews to find ideas for improvement, created wireframes, showcased new designs, improved functionality, increased user confidence.

My Role

I was the UX Designer and UX Researcher, 70%/30%.

Main Goal

Explore user feedback and behavior to improve mobile app.

Reading To Your Dog
Pasta and Wine

L'Aquolina Pasta

Redesigned copy and app, making it easier for users to understand fresh pasta cooking instructions. Listened to recorded interviews, designed high-end wireframes using Figma.

My Role

I was the UX Designer and the UX Writer, 50%/50%.

Main Goal

Write easy to understand fresh pasta cooking instructions.

QuantumVoyager

Designed a timeless and clean interface for a website and blog, showcased my writing and design skills, and provided a delightful user experience.

My Role

UX Designer, Web Designer, Philosopher, and Writer

Main Goal

Design a website and blog, and share my writing.

Astronomical Clock

Additional experience in creating innovative UX solutions for the following:

Shake Shack

Gartner

Weather Forecasting

TimeHop

Retail Grocery

News Aggregator

NYC Costumes

Transportation Accessibility Design

Like what you see?
Let's chat.

Email me at: tom.franov@gmail.com, or call me at 646 670 1784

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